Web Design & Maintenance Costs 2020

A Custom designed website and brand identity should be considered a fair investment into the future success of your business.

One reason is that your potential customers value good design. Good design will position you as an expert at what you do, and help you build trust with your website visitors and allow you to harness each visitor with a high conversion rate - creating customers out of visitors online.

Custom design is powerful, but unfortunately, it is not something one can DIY. The click and drag and drop builder options make designing a website seem accessible. But looks and costs can be deceiving.  

We all know the basics of an eCommerce website: categories features, featured items, product pages, related products, and so on. These are standard features, and they really shouldn't drive up the cost.

So, How what are the current Health and Wellness E-commerce Web Design Costs?

If you've read this far, you may have figured out that there is no one-size-fits-all answer. In fact, the costs could range from $5 thousand to more than $5 million, depending on the platform and requirements.  However, the initial deign and build is not the end of your website journey.  You will need to continue to invest money to improve the function and experience of your online store, in addition to digital advertising, ongoing SEO, content creation, and social, email marketing too, of course.  Waiting until everything is outdated and then tackling it all at once is a poor e-Commerce business strategy.  Having someone dedicated to the upkeep and ongoing content engine that fuels your business is recommended, and ideally, it should be someone from the same team that designed your website in the first place!

So the range of costs could be anywhere from about $5,000.00 for an out of the box, ready made site to millions of dollars if you are trying to become Amazon or Ebay's competitor. For the sake of simplicity, we'll just use $350,000.00 as a first phase upper limit.  We generally recommends breaking work out into manageable phases regardless of scope, and $350k is a manageable scope of work even if the full project is much larger.  Overall costs can be narrowed down based on your business needs, so read on to see the key areas that influence cost and then check out the cost breakdowns at the bottom of each section.

Designing & Building A Website Is Only The Beginning. An E-Commerce Website Is Never "Done".

Every business or organization relies on regular marketing activities and graphic design communications to ensure their success. Especially in today’s competitive market, you cannot afford to lose potential clients because they perceive your competitors as more professional, more unified or more put together than you are.

"Designing and Building a site is only the beginning.  The wrong way to think of web design is this: site goes up online and the project is labeled “complete.”  Try reversing your thinking and look at it this way: once your project is "complete", that's when the hard work begins."

If you do not have the resources to take on full-time marketing or design employees, a custom retainer will be perfect for you as you can reap the same benefits without the costs of having an in-house marketing team.

E-Commerce Website Design Customization Determines Overall Costs

website-maintenance-packages


In our society we’re surrounded by free and low cost products and services. The commodification of DIY of website design is here and they are serving cheap, seemingly easy solutions that play into our need for things that are fast and practically free.  

But are these solutions good for the longterm success of your business? Do these solutions perform on the same level as a custom website design, and an a custom digital strategy tailored to the needs of your business?

The first step to understanding why custom websites have high end price tags is understanding that we have some serious misconceptions about website design.

Our cheap and fast consumer culture has trained us to undervalue the power of design, trained us to be drawn to the fast and effortless options (even though they aren’t the best options), and trained to make us think that having easy tools is the same as having design skills.

Good design is a result of strategy and experience. Good design provides real solutions to real business problems. Good design is more than something that looks pretty.

Why Cheap Website Design is Not A Good Business Investment


Let’s retrain ourselves and take a fresh look into what’s really going on in website design. Strategy, design, and development are the essential steps taken in the majority of small business website design and build processes. However, there are many additional services that although they are complementary to website design, they are not website design itself. Examples of these services are:

  • Branding packages including a logo, graphics, or illustrations to be used throughout your visuals identity online and offline.
  • An image pack including the service of finding and suggesting images that align with your website strategy.
  • Copy or content related services like copywriting, copy editing, or content review.
  • SEO, or search engine optimization, services may be included in a package. SEO is more likely to be included at a higher price point and through small agencies where they have an SEO in-house.

When these services are included, which they should be for the long term success of your e-commerce business, they will drive up the cost of your custom website design. Website Strategy the most important investment into a custom website. A good digital strategy includes everything from a business analysis, market research and competitor research so you can get a clear read on who the audience of your website is to ensuring your website is effective at reaching your target market.

Strategy must also include goal setting and mapping out systems to track performance. Strategy is about building the foundation for everything else the website will do for your business. A website strategy discovery session may include asking the following questions:

  • What problems are in your practice that a website can help you solve?
  • Who are we designing for?
  • Who is our target audience?
  • What would we like to invite our website visitors to do?
  • What are our primary and secondary calls to action.
  • How can we make our website visitors more likely to do what we invite them to do?
  • What do we want to achieve and how will we measure success?

When it comes to website strategy, there is no pre-written guide on exactly what will work for you. Custom website processes usually include website strategy to ensure the a solid foundation possible is laid for the next phases.

Business E-Commerce Website Setup and Design Package

In most website design processes, you will develop a creative brief with your designer, which is an official document outlining website strategy and sometimes design choices built around that strategy. Having these strategies down on paper helps everyone to stay on track, and for your project to be done on time.

Functionality Can Determine Overall Health and Wellness E-commerce Web Design Costs

Custom eCommerce design and functionality is where you will find the greatest cost in your website project. However, the design and functionality customizations are also the most important details to guarantee your site has a competitive edge.

A well designed, functional website helps your business operate efficiently, and makes growing your business easier.

Not many of your competitors have custom designed site, but your best competitors do. These details will run up the price of the website, but it will also set you miles apart from your competitors.

Don't Forget To Factor In Your Annual Website Content Creation, Marketing and Maintenance Costs


Outside of the initial e-commerce website design & development cost, which hopefully will include your initial on-page SEO when the site is built, you should aways consider monthly costs e-commerce SEO services as part of your ongoing website costs, Having SEO features built-into your new website is a big benefit and could save you a lot of headaches and money in the long run. It will also make your future SEO efforts a lot simpler and more efficient. Having keywords and metadata built into your website is not a shortcut to top rankings, but it is the right foundation to build the success of your business on!

An Important Cost Consideration Is That Your Website Is Never Complete...

It Will Need Constant Maintenance, Updates, Improvements And Fresh Content​.

You can’t commission a design for your website, throw it up online and call it a day. That’s not building a site – that’s abandoning it.

Changes in Technology happen so fast that what’s new today is outdated tomorrow. The state-of-the-art site that you had built just a year ago is rendered obsolete by the sites being built today. Whether it’s responsive design, animation, interactivity, functionality or improved analytics, the possibilities are endless for what you can do to continue to improve your site.

And it’s not just on the technology either. Improving and constantly updating your content is critical to the long term success of your site. Putting out quality content in the form of blog posts, consistent email marketing and wowing with your fans on social media with engaging content all contribute to improving your digital ranking and business overtime.

SMALL E-COMMERCE COSTS

-Small Catalog, No Custom Programming, Off-The-Shelf Theme, Light Traffic

Licensing

< $500

Monthly Hosting

$350

Design

<$3,000

Custom Development

<$500

Set Up / Configuration

<$3,000

Training

<$500-$1000

Monthly Maintenance

<$500+

Total Design & Setup*

< $11,000

Total Annual Costs**

< $12,000

* Totals do not include other items important to the success of your site such as marketing and content creation, including product descriptions and product photos.** Totals annual costs include essentials to longterm success such as digital marketing, email marketing, social media management and content creation.

Mid Sized E-Commerce Costs

Small Catalog, Light Custom Programming, Customized Theme, Medium Traffic

Licensing

< $5,000

Monthly Hosting

$500

Design

$5,000 – $10,000

Custom Development

$2,000 – $5,000

Set Up / Configuration

$2,000 – $5,000

Training

$500 – $2,000

Monthly Maintenance

$1,000 – $2,000

Total Design & Setup*

$15,500 – $29,000

Total Annual Costs**

$18,000 – $30,000

* Totals do not include other items important to the success of your site such as marketing and content creation, including product descriptions and product photos.** Totals annual costs include essentials to longterm success such as digital marketing, email marketing, social media management and content creation.

CUSTOM E-COMMERCE COSTS

-Systems Integration, Large Catalog, Custom Programming, Custom Design, High Traffic

Licensing

$5,000 – $100,000

Monthly Hosting

$1,000-$2,000+

Custom Design

$10,000-$150,000+

Custom Development

$10,000 – $150,000+

Set Up / Configuration

$2,000 – $10,000+

Training

$500 – $5,000+

Monthly Maintenance

$2,000 – $5,000+

Total Design & Setup*

$30,500 – $422,000+

Total Annual Costs**

$36,000 – $84,000

* Totals do not include other items important to the success of your site including copywriting for product descriptions and product photos.** Totals annual costs include essentials to longterm success such as digital marketing, email marketing, social media management and content creation.

Today's Takeaway: Design & Development Are Just Phase One... Your Website Is Never Done.

Phase Two Is Digital, Email & Social Media Marketing, Content Creation & Digital Advertising.

I’ve seen it happen too often; a site goes up online and the project is labeled “complete.” The best way to look at it is once your project is "complete", that's when the hard work begins.

Sometimes you just get caught up in the day-to-day of running a business or a website and you start to fall behind the bigger trends you should be paying attention to. It happens.   This why it's essential to have a dedicated designer maintaining your site, So your blog never goes quiet for more than a month.

If you only remember on thing you've read today... please remember this: You Website Is Never Finished – there is always something to do, new content you should be creating, new emails you should be sending out... and that’s what makes it so exciting.

Let's See If We're A Good Fit.

Someone Will Reach Out To Schedule A Meeting Soon.