What Does A Custom Designed E-Commerce Website Timeline Look Like?

Many Businesses ask us how long it will take to build their eCommerce website.  Just like it didn't take a day to build your business to where it is now, it will take time to build your business's website.

Most of the time, creating a custom designed website from just an idea into a reality takes time, energy, and money.

Once you decide you’re interested in building a your own custom designed e-commerce website, there are two questions that usually come to mind: how much does a website cost, and how long will it take to build it?

As you may have guessed, the answer to both questions is "it depends". Both the total costs and the timeline can be related, but there are many other moving parts that come into play. For instance, do you plan on hiring an agency to build it for you, or use your own in-house team?

This overall timeline for your custom designed eCommerce website , either given to you by an agency or that you draft yourself for your in-house team, should list each important milestone and stages in the process of both design and development. Each stage within the timeline should have a set length of time that corresponds with the size and complexity of the work that goes into building your custom designed eCommerce website that is tailor made to serve your business and brand.

So, How long does it take to build a website With UltraMod Digital?

There are many factors that go into creating a timeline for your custom designed eCommerce website. If using an agency, it can take as little as 18 weeks to launch.

Does It Take Longer To Design & Build A Custom eCommerce Website?

As we've mentioned before, there are a lot of factors that go into the timeline for building a custom designed eCommerce website that's tailored for your business needs. Start with the decision of whether or not you are going to use an agency to build it for your company, or use your own in-house team. If you aren’t sure which direction you’d like to go, keep reading for a full breakdown of our agency option.

"Designing and Building a site is only the beginning.  The wrong way to think of web design is this: site goes up online and the project is labeled “complete.”  Try reversing your thinking and look at it this way: once your project is "complete", that's when the hard work begins."

Hiring An Agency To Design And Build your Custom E-Commerce Website.

If you’re looking to create a large scale custom designed eCommerce website, you may be thinking of hiring an agency that specializes in your business niche to design & build it for you from scratch. When you do, the agency will conduct an initial meeting with your company to build a timeline that is tailored to your website specifications. During this stage, they will need certain assets and important information from you before they can begin, including brand assets, website copy, product photography, logo, marketing goals, and information regarding your niche's target audience.

During this introductory meeting, the any professional agency will stress the importance of timely communications and client feedback with you. If you need to move their timeline along as quickly as possible, so your project is launched on-time and under budget, providing feedback when they have updates that need your approval is essential to ensures the timeline stays on task.

Since any given timeline will vary depending on the type of website that is need to build, how much timely feedback a client is giving, and how many individuals within the agency are working on the project, below will list an estimated timeline example for the average website.

Stage Number One: The Proposal

The proposal stage is the first part of the overall timeline and could last anywhere from 2-4 weeks.  At this stage, the agency will have action items, like conducting overall eCommerce functionality outlines, market,  keyword & competitive analysis research along with planning out content and copy for each page. At this point, a good agency will provide technical recommendations, do a technical, design and UI/UX audit of your current site, among many other things.

Stage Number Two: Architecture

The architecture stage is when a draft of the site architecture and wireframes are made.  This could last between 2-4 weeks. "Site Architecture" consists of an outline of all pages on the site as well as visual layout of how the images and content will fit together.  It’s important that design feedback is given during this stage.

Stage Number Three: Custom Design

When the initial layout is finalized for the custom design varies by website but can take anywhere from 4-6 weeks.  The process for your homepage and subpages are custom designed according to your branding, as well as the responsiveness of the layout on various sized screens, such as tablets and phones.

Getting the design phase right is absolutely crucial, as the first impression of your site from visitors is based on the design alone. It must be visually appealing, user-friendly, and memorable.

But most importantly, you should go with an agency that specializes in your market niche, as your customers are judging your website based on your most successful competitors.  Choosing an agency with the right aesthetics to nail your market is essential.

Your participation in this process is important, as this is another phase in the timeline where quick approval on the design mockups are necessary.

Stage Number Four: Development

The once the layout architecture and esign have been chosen, the project moves onto the development stage.  This is when the agency will start building out the finalized website design. As with all previous steps, this stage will depend on the size of your website, the complexity of its functionality and can range of 4 - 6 weeks.  If a design is simple and straightforward, and all the assets are in place, smaller websites can be built in less than a month, while larger eCommerce sites can take triple the amount of time. The development phase is when content is created with SEO in mind, call to actions are made, page titles and headings are written, image tags are drafted, among many other things.  Once the development phase is complete, your feedback will again be needed, as if there are any changes before launch, they will be done during this phase.

Stage Number Five: Support

As we always say: "A website is never completed."  It will always be necessary to continue updating and improving your site.  After the website is launched, the next phase in the timeline is Ongoing work that must be done on a monthly basis to keep your site fresh and bug free and your content current.

The work of creating a website shouldn’t stop at launch. You want to make sure your website is kept looking shiny and new, and that includes changing out images and writing fresh and unique content when new items launch and sending out corresponding social media and email marketing blasts.  You my need to redesign things based on user feedback, and this may include working out bugs and issue based on user experience.

Time is of the essence

No matter which direction you decide to take when building a website, the timeline has many factors that you need to consider. There are pros and cons to both hiring an agency and using a website builder, but at the end of the day, your goal will be the same. And that’s to have a website that embodies your brand, fulfills your business goals, meets your user’s needs, and is visually appealing.
Don’t forget to keep these 42 must-have website features in mind, regardless of your timeline!

So, How long does it take to build a website?


-Systems Integration, Large Catalog, Custom Programming, Custom Design, High Traffic


Today's Takeaway: Design & Development Are Just Phase One... Your Website Is Never Done.

Phase Two Is Digital, Email & Social Media Marketing, Content Creation & Digital Advertising.

I’ve seen it happen too often; a site goes up online and the project is labeled “complete.” The best way to look at it is once your project is "complete", that's when the hard work begins.

Sometimes you just get caught up in the day-to-day of running a business or a website and you start to fall behind the bigger trends you should be paying attention to. It happens.   This why it's essential to have a dedicated designer maintaining your site, So your blog never goes quiet for more than a month.

If you only remember on thing you've read today... please remember this: You Website Is Never Finished – there is always something to do, new content you should be creating, new emails you should be sending out... and that’s what makes it so exciting.